Campari Names Simon Hunt as New CEO to Propel Iconic Brand Towards Greater Heights

With decades of experience in the spirits industry, Hunt takes the helm to steer Campari’s growth trajectory into a dynamic future.

Italian beverage powerhouse Campari Group has appointed Simon Hunt as its new Chief Executive Officer, marking a pivotal moment in the company’s journey. Hunt, a seasoned British-Australian executive with over 30 years of experience in the spirits industry, steps into the role following the interim leadership of co-CEOs Paolo Marchesini and Fabio Di Fede. Marchesini and Di Fede, who also hold key roles as the group’s Chief Financial and Operating Officer and Chief Legal and M&A Officer respectively, have been instrumental in ensuring seamless leadership during the transition.

A Visionary Leader with Global Expertise

Hunt’s impressive career includes a 14-year tenure at William Grant & Sons, a renowned name in the spirits world, celebrated for its portfolio of best-selling single malt Scotch whiskies. His extensive expertise spans the critical U.S. market and emerging markets worldwide, making him uniquely positioned to guide Campari’s global ambitions.

Expressing his admiration for Campari Group, Hunt lauded the company’s rich heritage, iconic brands, and consistent growth. “I am deeply honored to lead a group with such a storied legacy. Campari has continually redefined the beverage industry with its innovation and dedication to excellence,” he stated.

Commitment to Legacy and Growth

Hunt’s appointment comes as Campari seeks to amplify its growth strategy and unlock new opportunities in the evolving global market. He outlined a clear vision focused on collaboration and innovation, emphasizing his dedication to working closely with the leadership team to honor Campari’s legacy while achieving new milestones.

“I am committed to elevating Campari’s growth ambitions and maximizing its potential in the years ahead,” Hunt affirmed, highlighting his enthusiasm for leading the group toward sustained success.

Building on a Solid Foundation

Under the interim leadership of Marchesini and Di Fede, Campari maintained its momentum and strategic direction, showcasing its resilience and adaptability. With Hunt at the helm, the company is poised to further strengthen its position as a global leader in the spirits industry.

As Campari Group continues to innovate and expand, Simon Hunt’s appointment signals a new chapter in its storied history—one that promises bold strides and a fortified commitment to excellence.