
Empowering Teams with AI Skills: How EY’s Strategic Approach Bridges Learning, Innovation, and Business Goals
The rapid rise of generative AI (Gen AI) is transforming industries, placing learning and development (L&D) professionals at the forefront of change. Simon Brown, Global Learning and Development Leader at EY, shares valuable insights into integrating Gen AI into L&D strategies while aligning these efforts with broader organizational goals. His perspective offers a roadmap for leveraging AI as both a tool for skill development and a driver of business strategy.
According to Brown, aligning Gen AI skill-building with a company’s overarching strategy is critical. Organizations that envision Gen AI as integral to their future must embed it into their L&D initiatives from the start. “If it’s already part of the organization’s strategy, then it flows through as one of the key skills that need to be built,” he explains.
Traditional L&D frameworks often follow fixed cycles, but Gen AI’s rapid evolution demands agility. “It’s about ensuring that learning teams can act faster than they have in the past,” Brown emphasizes. Agility is no longer optional; it’s a necessity to meet shifting market demands and employee expectations.
At EY, this strategy is reflected in the creation of specific AI training programs and skill badges that align with employees’ business roles. By tying these efforts to broader company objectives, employees understand the value of their learning in driving organizational success.
Embedding Gen AI into L&D presents unique challenges, starting with the learning curve for trainers and learners alike. Unlike established skills, Gen AI is a rapidly evolving domain with expertise still emerging. “Learning leaders are learning themselves,” Brown notes, “It’s not a traditional skill where you can just convey knowledge easily.”
Brown highlights the importance of fostering curiosity within L&D teams. Trainers need to explore tools like ChatGPT early on, gaining hands-on experience to understand their capabilities. This proactive approach helps build foundational knowledge that can be scaled through structured programs.
One significant obstacle in adopting Gen AI is managing employee anxiety about its potential impact on jobs. Concerns range from skepticism about the value of upskilling to fears of job displacement, particularly among older employees.
EY tackles this challenge by creating safe learning environments. Through their proprietary platform, EYQ, employees can experiment with AI tools in a secure setting, fostering understanding without fear of negative repercussions.
Additionally, company-wide training initiatives have engaged more than 325,000 employees, emphasizing AI as an enabler rather than a threat. These programs incorporate ethical AI practices, reinforcing critical issues like data privacy and security. Transparency and proactive communication help alleviate fears, building trust and enthusiasm for learning.
EY’s innovative AI badge system offers a personalized and practical approach to upskilling. Divided into three levels—bronze, silver, and gold—within categories like applied AI, AI engineering, and responsible AI, these badges motivate employees to apply their skills in real-world contexts.
Earning a badge requires more than passive participation; employees must demonstrate their ability to integrate knowledge into their roles. This blend of theory and application fosters deeper learning and prepares employees for the dynamic demands of Gen AI-driven workplaces.
Looking ahead, Brown envisions an even deeper integration of Gen AI into corporate learning environments. From dynamic, AI-powered role plays to personalized coaching tools, Gen AI is poised to transform learning from a static process into an interactive, adaptive experience.
“We’re already starting to use Gen AI within the content itself,” Brown shares. “Not just to produce content but to deliver dynamic, live experiences.” AI systems tailored to individual learning styles and needs promise a future where learning is as engaging as it is effective.
These innovations ensure that employees remain agile, equipped to navigate technological advancements while driving organizational success.
Integrating Gen AI into corporate learning is no longer a luxury—it’s essential for organizations aiming to thrive in the digital age. Simon Brown’s experience at EY underscores the importance of aligning L&D initiatives with company strategy, fostering curiosity within teams, and addressing employee concerns with transparency and support.
The path forward requires continuous experimentation and adaptability. Organizations that embrace Gen AI as a cornerstone of their learning strategies will empower employees, foster innovation, and position themselves for sustained success in an AI-driven world. With the right tools, mindset, and alignment, companies can unlock the transformative potential of Gen AI to create future-ready workforces.


