From Pakistan to the U.S., Aziz Jafri’s journey reveals how data, cultural adaptability, and innovation are reshaping trade marketing in today’s global retail landscape. In the high-stakes world of global retail, where every inch of shelf space and second of consumer attention counts, Aziz Jafri has made a name for himself by turning data into a competitive advantage. As Trade Marketing Manager at Reckitt—the global consumer goods powerhouse behind household names like Airborne and Move Free—Aziz is at the forefront of category growth strategies that help consumers find the best products and ensure the best products find them. Currently based … Continue reading The Power of Data: How Trade Marketing Expert Aziz Jafri Learned to Surf the Numbers