
Thukral steps into leadership role, bringing years of experience to guide Edelman through the region’s complex challenges and continued growth
Edelman, a global leader in communications, has appointed Rakesh Thukral as its new Chief Executive Officer for the Asia Pacific (APAC) region. Thukral’s appointment comes as Warren Fernandez steps down after years of leadership to pursue a new opportunity. Fernandez will remain with the company until the end of the year to ensure a seamless transition.
Thukral, who currently serves as Edelman’s APAC Chief Operating Officer and Managing Director for India, has been with the company for many years. His leadership has been pivotal in driving the firm’s growth in the region through a strong focus on clients, talent development, and diversification of Edelman’s services. Thukral’s deep understanding of the business, political, and societal landscapes across the APAC region positions him to lead Edelman into its next phase of growth.
In his new role, Thukral will report directly to Ed Williams, Edelman’s President for International, and will build on the firm’s strong reputation in APAC, including multiple accolades at prestigious global awards such as the Cannes Lions and PRovoke’s Global SABRE Awards.
Ed Williams expressed his gratitude for Fernandez’s contributions, acknowledging his role in expanding Edelman’s APAC capabilities and his leadership across the region. Fernandez’s background in news and media has proven invaluable for Edelman’s clients, and Williams extended his best wishes as Fernandez prepares for his next professional chapter, which aligns with his interest in public policy.
Thukral shared his excitement for the future, emphasizing his goal of continuing Edelman’s legacy in APAC, where the firm has earned recognition for its creative effectiveness and successful global campaigns. With the region’s growing complexity and importance on the world stage, Thukral’s leadership will guide Edelman through the challenges ahead, helping clients navigate the fast-changing business environment.
Thukral’s leadership will be key as Edelman continues to innovate, create, and deliver impactful communications solutions that foster growth and success across APAC.


