From Google to a Kitchen Counter in Taos, Shardell’s Journey Proves That Clear Values—and a Bit of Surf Wax—Can Build Something Truly Lasting In a global personal care industry saturated with synthetic ingredients, overblown marketing, and billion-dollar blitzscaling, Jeff Shardell is doing something radically different—and it’s working. Shardell is the founder and CEO of Humble Brands, a naturally derived personal care company based in Taos, New Mexico. Since its inception, Humble has challenged industry norms, growing steadily without flashy ads, outside investment, or compromises in product integrity. The company’s secret? A deeply held belief in clarity, curiosity, and the power … Continue reading Leading With Intention: How Jeff Shardell Built Humble Brands With Simplicity, Curiosity, and Purpose