CEO Craig Crisler on why a strategic, brand-first approach to Gen AI is redefining the future of CX — without losing the human touch As businesses race to integrate generative AI into customer service, one critical question looms: How do you enhance the customer experience without diluting the brand’s identity or sacrificing empathy? For Craig Crisler, CEO of SupportNinja, the answer lies in deliberate strategy, not impulsive deployment. SupportNinja, a global outsourcing firm supporting high-growth tech companies, is at the forefront of helping organizations align Gen AI with their customer experience (CX) goals. Rather than jumping on the AI bandwagon, … Continue reading Human-Centered AI: How SupportNinja Aligns Generative Tech with Customer Experience